New businesses launch their brands daily; some become popular and leaders in their segment, while some get lost in the dust of time. The brands that become an instant hit have something in common: robust digital branding and extensive planning before the launch. This planning is usually done by a leading digital marketing and advertising agency. For all those businessmen who are planning to launch a new product or service or a new segment, you need to have an effective launching strategy for your brand. You should know about launching your brand values in front of your customers.
Have you ever seen the Microsoft Windows logo? What does it portray? It communicates to the user that there are endless opportunities outside the box and encourages you to have a unique, personal perspective on the world. This tactical branding has set Microsoft apart from other players in the market because they are not just selling solutions; they are selling hopes. For similar innovative branding strategies, you might consider consulting a design agency London.
The brand value perceived by your customers will be based on what emotions and value you are selling with your brand launch. The stronger these values will be, the wider will be the reach of your product after the launch.
Wonder why taxis and cabs in India have yellow number plates? It’s because yellow is a striking colour and catches the eye a lot faster than any other colour. Similarly, striking branding with a catchy message will grab the attention of the user much quicker than other brands.
A good brand is one on which the customers can blindly trust. Your branding should also be the same. The customers should have faith in the solutions you are selling, and that way you can easily capture the market share.
The stakeholders of your business derive pride and connectivity being involved in any matter with your brand and that pride comes from the authenticity of values that you portray through your brands. The better and more relatable your branding is, the more stakeholders will trust you and will be willing to invest money in your business.
As we all know “First impression is the last impression!” and if your brand doesn’t capture the attention of the target audience and deliver the message correctly, then the chances of your success come down drastically. Let us tell you some pointers on how you can successfully launch your brand.
The first thing your business needs to do is to make an invisible pool of your prospective customers to whom you want to sell and want to cater to their needs. Make sure to offer your brand’s utilities to those who need them.
1. You can’t sell trees to people who live in the forest or sell sand to people who live in the desert.
2. Your target audience plays a significant role in determining the growth and expansion possibilities of your brand. Understanding their needs and preferences is key to your brand’s success.
Next comes the shaping of your brand identity to make a visual appearance that illuminates your USP’s, values, and unique character to your target audience. An effective brand identity involves:
a. Logo – The logo of your brand should have a basic yet powerful shape that immediately establishes an identity in the minds of your customers.
b. Typography – The next thing you need to see is the font that will be used for your brand. Depending on the target audience, you need to choose a font that best resonates with their perception.
c. Colors – The color palette is what attracts the attention of your customers. So choose your colors wisely. Study the values of the colors and select one accordingly. For example, most of the food delivery giants like Zomato and Swiggy have red or orange as their primary color, the reason being these colors induce hunger.
d. Imagery – Another thing that you need to focus on while making your identity is the imagery that is used across the website and social media platforms. Make sure to induce your brand color palette in the imagery that you use for your business.
Another very important thing for launching your brand is to set up a launch date and accordingly schedule the entire project phase that consists of the activation of various elements of your business.
This is a huge task, and you will need the help of the best creative agency in India.
a. They will plan out all the necessary events for your product launch.
b. They will make you optimised ad campaigns that will drive those initial sales.
c. You can also make a comprehensive campaign targeting specific locations or target groups that are widely popular with your brand.
Ever seen the ads for the Apple iPhone before its launch? They will highlight a new upcoming feature but never reveal the entire visual of the product. This suspense is what attracts the user’s attention and the reason why Apple’s product launches are such a huge success.
You need to create hype for your brand in the minds of prospective customers using photos and videos through social media platforms.
What good is a boat that does not support the weight of its passengers and sinks? The same is true for brands. No brand with a magnificent face value succeeds without converting leads into sales.
You need to keep multiple touchpoints in your products, websites, online stores, social media handles and ads so that the user who really is interested can get into the process of purchasing your products or services.
The easiest way to make your brand stand out in the crowd is to connect with the values of your target audience. Sell them stories, touch their emotions and offer a solution for their pain point.
a. Connecting with the emotions of the customers grabs their attention in an instant.
b. This strategy builds confidence and trust in the minds of the users.
c. The customers who are attracted to your brand because of your values will be more loyal.
The next thing that plays a crucial role in the successful launching of your brand is an effective content strategy, be it textual, graphic, or motion video. There should be consistent brand messaging across each communication channel.
a. Website: The content and imagery should convince the user of the authenticity of your brand and convert them into sales.
b. Social Media Handles: All the graphic posts and video content should portray a strong message that captures a special space in the minds of the target audience.
c. Online Stores: The crisp description should highlight the USPs of your product so as to touch the pain points of the customers and help them take a decisive step to purchase your product.
Social media has made it much easier to reach the target audience without spending a hefty amount on advertisements. All you need to boost your brand is to hire a creative agency. They have connections with influencers of each niche and enter into a collaboration with the influencer to pitch your product to the user.
Rather than selling lies by paying more to the influencer and stating wrong facts, keep the pitch as real as possible with factual information to back it up. This strategy will gain your brand wider recognition in a shorter period of time.
What do you remember the most about honeybees? The yellow and black color, the small size or the powerful sting that they politely insert in the body of intruders. If a creature as small as a honeybee can have signature features like these, your brand should also have signature features that paint a long-lasting image in the minds of all the stakeholders.
Once your brand strategy is created and implemented, launch your product on a small scale to evaluate its performance. If the actual performance meets or exceeds the projected response, proceed with launching your brand on a grand scale.
But never forget to regularly check on how your company is doing in the market to tweak your digital branding as per the business requirement.
If you agree with all the pointers mentioned above, then you’ll also agree that doing all these activities in-house is a mammoth task. To get the most out of your brand, you need to hire professionals who can handle all the work pressure and deliver quality at the same time. Let us tell you the top 3 reasons why you should hire a creative branding agency for your brand launch.
The reason why big MNCs outsource the brand launch to branding agencies is because of their systematic approach towards launching a product with all of its key pointers and highlighting the most illuminating feature to capture the interests of the initial audience.
Branding agencies have tie-ups with influencers, media channels and big market players. With a significant depth of exposure in the real market, they know how to market your brand to make it an instant success.
Whenever you give your task to an experienced professional, the quality of the outcome is bound to be excellent. With numerous brand launches, the creative agencies create a flow of work that encapsulates the emotions and utility expectations of the customers.
So, if you are a business that wants to make your brand stand out and see every potential customer looking for a purchase, hire a creative branding agency to create an unforgettable brand that stays in the hearts of people. Remember that old uncle with a white mustache, wearing a sherwani and red Rajasthani turban?
Yes, the MDH spice owner. That’s how powerful your branding should be. Taking inspiration from the above points, let your brand make some noise with its mega success.
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