Branded backpacks can be a marketing masterstroke if they’re done well. Using branded products allows SMEs to compete with bigger brands that can afford to spend on marketing. Besides bags, you can also brand caps, pens, and keyrings depending on your budget.
However, one area where backpacks win hands down is in the size. Well-designed backpacks are like walking billboards, earning your business visibility and authority. But the biggest challenge lies in designing the backpack.
Here are tips to help you design branded backpacks that will turn heads and carry your message far and wide.
What is Your Target Audience?
This information will help you design a backpack your customers will love and treasure. Most marketing campaigns start with studying the target audience. Learn about their age, location, professions, and hobbies.
The information will help you understand their needs and what features they look for when buying backpacks. Those who love spending time outdoors prefer a waterproof bag capable of handling wear and tear.
Students and young college graduates will lean more toward stylish designs that complement their fashion tastes.
Balance Fashion and Function
Both are important when designing branded backpacks. Start by selecting the best material for your backpack. There are many options available depending on the design and use case. Canvas makes the best outdoor bags because it is sturdy and can handle rough treatment.
Leather is more elegant and classic. It is more expensive than canvas, but it makes top-notch casual and official backpacks. Nylon is most suitable if you are on a small budget. Most people prefer nylon bags because they are lightweight and waterproof. They are also easy to clean and maintain.
Extra Features
Your goal is to make the branded backpacks practical so that people will carry them when running daily errands. Think about your target audience and add useful features that make carrying the bag comfortable. Add adjustable shoulder straps and a waist strap for extra comfort even when carrying heavy items.
Also, consider adding extra padding on the backside and straps for more comfort. A detachable laptop sleeve will be a plus for students and office workers carrying their laptops or iPads. Don’t forget to add side pockets. They can be used for carrying water bottles and make packing belongings for picnics easier.
Brand Identity is King
Take your time and work on how you will blend the design with your brand’s identity. Don’t forget that the bags still need to market your business. We always recommend working with a professional designer during the design phase.
Consider incorporating your logo or brand mascot tastefully. A logo and your business slogan on the straps and zippers will not go unnoticed. Create different designs and collect feedback from friends, employees, and customers.
Wrapping Up
You can take your branded backpacks to the next level by allowing customers to personalize them with a message or name tag. This makes the bags more sentimental and increases the likelihood of your customers carrying them daily.
Also, decide how you will distribute the bags to your customers. Social media giveaways are excellent. You can also gift them to those visiting your stand during local trade fairs or career shows.
