Best Web Analytics Tools in 2021

Businesses that have a website should evaluate its performance levels which will help implement strategies accordingly to enhance the functionality. Several ways are available for this purpose for determining the results with high efficiency. Web analytics tools are ideal for tracking the engagement of visitors with valuable insights and data. They show ways to know what works well for a website and the areas that need improvement. Another thing is that they show ways to generate reports with machine learning and predictive algorithms that help make the right decision.

Top 5 Best Website Analytics Tools

1. Google Analytics

Google Analytics is a popular platform used by a majority of digital marketing firms, SEO companies, and website owners. It offers both free and paid versions for users enabling them to understand the behavior pattern of customers while buying a product or service. The free plan covers excellent features such as reporting, integration, data analysis, data collection, and management. Apart from that, the tool employs sophisticated machine learning that helps users in various ways. This will help a lot to make changes in marketing campaigns to ensure optimal results.

2. Clicky

Clicky is one of the best website analytics tools that allow website owners and businesses to monitor the traffic in real-time. It is easy to us which offers features such as API, bounce rates, content reports, heatmaps, Twitter analytics, etc. Both free plans and paid plans are available for users enabling them to collect the information of individual visitors who visited a webpage. The tool is the best one for those who want to measure, collect, and evaluate website data with high accuracy.

3. Amplitude

Amplitude is a very powerful tool that allows users to track the user experience and user behavior with cutting-edge technologies. The primary advantage of this tool is that it gives ways to improve customer retention that will help gain more ideas. Businesses and website owners can even use the tool for A/B testing that provides ways to make data-based decisions and improvements on a website. Furthermore, the tool allows users to apply formulas to combine measures that help to measure valuable data. It also offers features such as cycle analysis, unlimited user activity, and so on. Businesses can even segment visitors to analyze retention and other things.

4. Hotjar

Hotjar is a new analytics tool meant for marketers and companies to evaluate the user’s behavior on a website with a variety of feedback tools. Some of the key features offered by the tool include heatmaps, visitor recordings, conversion funnels, incoming feedback, and so on. The visitor recording features give ways to understand why visitors are performing certain actions on a website in detail. It is possible to use the tool along with Google Analytics to know why certain pages are underperforming and help rectify them effectively. The free version of Hotjar lets users collect data on a website with up to 2,000 views a day.

5. Crazy Egg

Crazy Egg is a web analytics software platform that can help and monitor conversion rates with high accuracy. It enables users to know how visitors interact with content which gives ways to generate high conversion rates. The tool contributes more to optimize a website after evaluating visitor interaction. Some other features offered by this software include funnel analysis and A/B testing that will help improve UX to achieve high conversion rates. It even covers other features such as session recordings, demo dashboard, snapshot reporting, scroll maps, and heatmaps. The software offers a 30-day free trial and pricing plans for users which cater to their requirements.