Every business can take advantage of this photo-sharing social network, called Instagram, but it works impressively for your restaurant business. It is sometimes as simple as finding the best place to buy Instagram followers and telling others that your brand enjoys a great reputation. While more businesses are making the switch, some are still thinking about how they can use Instagram to help their business flourish. If you can keep the following points in mind, you can hope to see more customers in no time.
1. Ensure that Your Business is Searchable
Being on Instagram is one thing and being visible on Instagram is a completely different ball game. Unless you take steps to be searchable on Instagram, you will never be able to reap maximum benefits. The most important thing is to learn how to use hashtags correctly to be searchable and sharable.
Start by picking an easily recognizable username. Ensure that you have made use of relevant keywords in your profile – it will go a long way in making your business visible in search engines. And of course, you need to tag each of your posts with hashtags. It is important to select something unique but ensure that it is still relevant to your business.
There is no point in using hashtags that your target audience rarely uses. A good idea is to use your signature dish or drink, but you have to ensure that you are consistent in your use to make those hashtags productive.
2. Do Not Let Go Of Other Networks
While it is true that Instagram offers some amazing opportunities to connect with your target audience, you have to ensure that you continue to take advantage of other social media networks too. When using Instagram for your restaurant, it is a good idea to limit your caption word count to 140 characters.
This way, your Instagram posts will stay Twitter-friendly and allow your followers to share it on Twitter without having to worry about anything. It may look like a simple step, but it can go a long way in helping your business gain popularity across different social media platforms. Similarly, you can also share your Instagram photos on Facebook and other social media platforms to build a strong following.
Interestingly, you can now take advantage of the new “embed feature” that every Instagram user can use. Because of this feature, you can easily add videos and photos to your restaurant blog and website without having to have any knowledge of HTML coding. Again, doing it would help provide your blog audience with something to see and like. They may even go to your Instagram page to get more information regarding new dishes on the menu.
3. Share Hashtags with Your Guests
A good way to get more followers on your Instagram page is to have your popular hashtags printed on in-restaurant menu. When people like your food, they may even talk about it on their Instagram pages while mentioning your hashtags. It serves as an extremely powerful way to get new followers. When coming from a third party, those positive remarks along with pictures of your food can work wonders for your business.
Therefore, you should seriously think of taking this step and try every way to help your guests become familiar with your hashtags. You can even offer them incentives to take pictures of your food and share it on their Instagram page using your Hashtags. You can offer a free drink or something to encourage them to make a move. They can do it right away using their mobile devices.
The crux of the matter is that Instagram is not just a simple photo-sharing social network, but it can be an extremely powerful marketing tool. By using this platform correctly, you can provide your customers with impressive photos of your food. And at the same time, you can interact with them in a more personalized manner. This interaction can play a great role in bringing those ‘visitors’ to pay you a visit in person. So, be sure to learn the ins and outs of Instagram to get free advertising for your restaurant.
