Instagram is a social media platform that allows a business to promote its products or services effectively. It has more than a million users around the world, which gives them ways to connect with others as soon as possible. A hashtag is a symbol used on Instagram to deliver messages to the audience with a keyword phrase. Businesses willing to ensure high growth in the platform should choose the best Instagram hashtags to meet their exact needs. They also help increase customer engagement while promoting a product. However, a business should know the types of hashtags it can include in marketing campaigns.
Tips To Choose The Best Instagram Hashtags For Business Promotions
1. Knowing the popular hashtags
Whether it is B2B or B2C business, it should know the popular or trending hashtags of the app. Since individuals and businesses create new hashtags every day, knowing the top hashtags will help attract more people. However, it is important to ensure that they are not over-saturated.
2. Using a hashtag suggestion tool
A business should consider using a hashtag suggestion tool to select hashtags based on the content of a post. To use the tool, one should type a hashtag in the search bar and hit the button” suggest”. Users will get new hashtags that are relevant to the industry. They can choose the best hashtags to establish brand awareness in markets. Moreover, they show ways to create high impressions on visitors.
3. Conducting research on the Instagram Explorer page
The Instagram Explorer page is the best tool for a business because it provides ways to know the right strategies. A business can search for the keywords to get the best results that suit a brand. Another thing is that it provides ways to grow a business on Instagram.
4. Evaluating the Instagram Hashtag volume
Before choosing hashtags, a business should evaluate the volume with more attention. If a million posts have a certain hashtag, then a business should avoid it. Hence, a business should consider choosing hashtags that have only a few posts. It should utilize Instagram’s Tag search tool to know the volume of the target audience properly.
5. Creating a brand hashtag
A business should create a hashtag for brand awareness campaigns on the Instagram platform. It should select a hashtag that is unique, catchy, and attractive. A campaign hashtag allows a business to get more followers on Instagram posts. Apart from this, it will inspire customers while promoting a brand.
6. Keeping hashtags clear and simple
Simple hashtags are easy to remember and a business should create them to enhance its social media presence considerably. A business should use one hashtag for each campaign that helps get the desired outcomes. The hashtags should have less than 10 characters to reach the audience in a quick turnaround time.
7. Evaluating the hashtags of competitors
Businesses should evaluate the hashtags of their competitors and research them, which will help improve their social media presence significantly. Also, they show methods to select the hashtags that work well for promotion campaigns. Finding the relevant hashtags enables a business to target an audience with high success rates.
8. Number of hashtags
To drive customer engagement in Instagram campaigns, a business should determine the number of hashtags correctly. The Instagram platform enables businesses to use up to 30 hashtags in a post. However, they should know how many Instagram hashtags that work best after making complete research. This, in turn, gives ways to generate high conversion rates in campaigning activities. A business should list 20-30 hashtags that align with the content team. It gives ways to select them that suit a promotional campaign.
