If there is anything that should be a top priority for you as a business, it is building up with the customers confidence in your brand. If it were not for these consumers you would not have that business, would you? Building trust and confidence among your customers isn’t an easy task. You can provide each one of them with free samples or a good discount but on the contrary, you will result in a loss. So, how can you build a strong brand without sacrificing much from your bank balance? You don’t have to operate at a loss to build this much-needed confidence. Here is a list of ways that when adopted you will Build Your Customer’s Confidence and your brand will be a “hot” sale.
1. People Trust People
You have had an incident that required you to contact the customer support team either by email or call, right? We can all agree on one thing; no one likes to get a response from an automated email. Hey, it’s a fact nobody would understand you better than another human being (not a robot or automated voice). To build good consumer relations, your business needs to have a reliable customer support team. The task of customer service should then be issued to highly skilled personnel to handle queries and concerns both online and on calls, on a 24-hour basis.
I understand having 24-hour customer service would mean an extra cost. But! The cost is totally worth it. You shall build long-lasting confidence with your consumers.
2. Goals Beyond Profit
So what are these goals? To begin with, you need to ensure that you provide high-quality products. I understand providing high-quality products will come at an extra cost but with quality products, nothing can go wrong.
What happens if you buy a product and it pleases you? You can advise your friend to try the product. By providing high-quality products you are basically marketing your brand and most importantly building consumer’s confidence in this brand.
It is a good ethic to include the side effects of the product either on the product label or using any other means. If I deal with mobile phones, why should I tell the customer that retina displays on mobile phones can cause eye problems? Will this not discourage the customer from buying the product? On the contrary, you are winning the trust of the customer. By having your customers know the side effects of watching movies and videos on mobile phones for a longer duration; you are building confidence for your brand as it’s not only your product (mobile phones) that is using a retina display.
Psychologically, now, the customer will have more trust in your brand and salesmanship. Maybe they won’t buy your brand’s mobile phone right then, but they think of buying it later on.
3. Seek Feedback And Accept Mistakes
Why should you hide your contact information? This information should be laid out in the open and if possible included on the product label. By displaying contact information, customers can use it to give feedback on the product. And. You should be willing to accept mistakes. Yes! When criticized you should take it positively and make efforts to rectify the mistake. It will build long-term trust and confidence with consumers.
And. Of course, you need this customer to buy the product from you “tomorrow”, don’t you?
4. Maintain Relationships
If a customer contacts your support team with a query or issue concerning a product. You must follow up and inquire if this particular consumer got the assistance they needed. This enables you to maintain a healthy relationship with the customer and will build much-needed confidence. By doing so, you will win the hearts of your customers.
5. Use the Social Media Platform
Social media? Heck yeah. We are living in a generation where even kids as young as 9 years old are on the social media platform. When I was this age, the only “social media” I knew was playing with other kids. How do social media platforms build consumer confidence for your brand? It is on social media where you can get feedback from many customers at the same time. Also, you can use the social media platforms to educate your fans on the product. This will build confidence in your brand at no significant marketing cost.
6. Ease of Payment
We are living in a generation where cases of online theft are rising. The majority of the customers would like to make purchases online. Hey, who wouldn’t want to buy a product while just seated at home on a couch watching TV? But, with the increased cases of online theft and account hacking, customers shyed away from using the platform.
So what should be done? As a business, you should ensure you have multiple secure payment options available both online and offline. This will help build trust in the consumer.
7. Transparency
To build confidence with consumers, you need to have transparency in your business. Consumers need to know how the products are made. Many companies don’t feel comfortable doing it. Thus, it’s a weak point where you can grab the customer’s confidence.
You should occasionally have days where you invite the general public to your industry for them to see how your products are being made. A guided tour of the general public at your manufacturing plant would help them learn new things and build strong confidence in your brand.
Conclusion
The consumer is always right. Sounds familiar, right?
As a business, your prime motive and goal should not just be to make profits but to build confidence in the consumers for your brand.
About Author
Hassan Mansoor is the Founder and Director at Technical Minds Web. After completing Masters in Business Administration, he established a small digital marketing agency with the primary focus on helping small business owners grow their online businesses. he has learned from project management, day-to-day staff management, and staff productivity.
