No matter what course you choose, you can implement CRM data integration solutions in your organization. The only thing that may change is the level of difficulty you’ll have getting there, staying there, and increasing the effectiveness of integration as platforms evolve around your solution. And, two basic options present themselves.
You can rally your in-house team for the job. After all, the company has grown and the talent at its disposal should be sufficient for the work. Perhaps these teams start strong in putting together the pieces and building the bridges of your most critical systems, databases, and platforms. But, as you’ll see, these internal solutions may introduce unwanted complications and setbacks for the business itself.
Or, you might seek a third-party tool to take care of the details and integrate as simply as you possibly can. Taking hands off of coding, debugging, maintaining, organizing, installing, and so forth—you can finally return to your core mission. You would leave the technical, Microsoft, Salesforce, and general database expertise up to them. Over time, this might have certain advantages that make third-party integration increasingly attractive for companies with a long view.
The choice should be carefully considered to avoid issues beyond the unintegrated ecosystem of confusion and miscommunication. See for yourself how each method of data integration could play out and which might be smarter as you scale.
An In-House Attempt
You may be tempted to immediately begin working on action plans in order to halt the terrors of unintegrated systems:
- employees are bothered by missing records
- customers are displeased by incorrect notes
- leadership becomes frustrated with incomplete insights.
Your self-starting approach may serve you well, and it seems reasonable that internal teams should be equipped to handle an internal problem. Despite that detailed project management and collaboration can, themselves, become issues, what really gets organizations is the amount of work it introduces to these responsible departments.
Suddenly, they find themselves training employees, implementing protocols, fixing code, and urgently putting out fires like downtime. The advantage of seeming to save on the expense of integration is quickly dampened by the labor hours and additional needs that go into custom development.
By the time a solution becomes available, further challenges begin in maintaining the solution as it stands, protecting it from constant external threats, and tip-toeing around updates that bring in many more bugs and errors. For a team with plenty of existing responsibility, it is not always practical (or advised) to choose in-house development over third-party implementation.
The Third-Party Argument
Rather than expending time and energy on in-house fixes, organizations find a cost-effective way to integrate systems through third parties. These partners in your integration merge databases and help connect your teams with as little interference and difficulty as possible. They remove the need for programming and add cloud-hosted, fully supported integration in days rather than weeks.
Once you have your systems integrated, you’ll have the newfound ability to oversee the exchange of data across your ecosystem from a single point. This can be done on-site as well as remotely online, but it helps to add transparency to a process that otherwise shrouds itself in technical obscurity and manual data entry.
The quality of third-party data integration solutions vary from partner to partner, but leading platforms like RapidiOnline make total support, scalable connections, and error-free integration simple.
How Will You Integrate Your CRM Data?
Companies and organizations of all kinds agree that siloed data systems are frustrating—and bad for business. They desire a swift and simple solution to the woes of data dysfunction that doesn’t involve countless hours of coding and wasted opportunities during excessive downtime. They also want security and stability.
In-house responses to CRM data integration needs too often fall short. They tax internal teams with technical tasks that take too long to tackle. They also lead to an ongoing responsibility to support and update the solution indefinitely. Third parties can subtract these issues and obligations, replacing them with several perks.
Alleviate IT and Integrate with Rapidi
RapidiOnline brings speed, stability, and simplicity to data environments troubled by siloes of truth. They renovate organizations’ digital infrastructure to share information with each crucial platform while requiring no technical knowledge, little downtime, and minimal maintenance.
Satisfy your desire for a smooth, streamlined CRM and database ecosystem, synergized to succeed. Explore CRM integration solutions from Rapidi.
