Digital marketing startups have become a famous topic to be discussed today. Many business owners want to use this marketing type to promote their products or services on the market these days. The marketing landscape is changing very rapidly these days. Digital marketing has become an effective way to boost business performance effectively. Because of this reason, many startup companies are trying to offer the best solution for their customers in today’s marketing world. Here are some popular startups that focus on their businesses in the digital marketing industry.
1. BounceX
If we are talking about digital marketing startups, we should consider this as our top priority. This is a marketing platform that allows you to identify, segment, and also market your products to anonymous users on your website. You will be able to boost the conversion rate effectively when using this application. One of the most popular features of this platform is its unique consumer ID graph. The system will use cookie-less technology to unlock marketing opportunities for retailers and brands. You can set up behavioral triggers and also buy intent indicators on the platform, so you can increase the conversion rate effectively.
2. StackAdapt
StackAdapt is another popular startup company in the digital marketing industry, based out of Toronto. Their self-serve programmatic advertising allows digital marketers to plan, execute, and manage data-driven digital advertising campaigns across all inventory, devices, and publisher partners. With the use of machine learning and AI, StackAdapt makes automating performance decisions quicker and easier so that businesses can scale their campaigns.
3. Influential
This new startup company focuses its business on helping all people grow their businesses quickly. It has the latest AI-powered influencer technology on its platform. This artificial intelligence system can help you select the right audience for promoting your products and services. This system works by selecting the right targeting criteria by making the best influencer marketing efforts. It’s machine learning and predictive analytics tools are very useful to help you create the best marketing campaign based on your customers’ needs. You can also use this platform to find the most promising influencers for any of your potential marketing campaigns.
4. Outreach
This platform is specially created to help you build a good connection with all of your customers effectively. It is a marketing platform that can be used to boost your customer engagement rate and improve your revenue significantly. This platform has a customer engagement platform that can be integrated with any conventional CRMs, such as SalesForce, and any other marketing automation tools. This excellent platform can be used to boost the best performance of both the marketing and sales departments in your business. This platform can help you optimize your overall customer lifecycle to boost maximum revenue and client satisfaction effectively.
5. Segment
If you want to market your products or services on the Internet, you should never forget about this platform. This is a new startup company that is working in the digital marketing industry. You can easily capture data from any different resources when using this Segment platform. You can share your data with other marketing automation platforms and CRM (Customer Relationship Management) tools that are available on the market. You can use this platform to customize your marketing campaign and also segment your audience accordingly. Segment is an open-source platform that can be customized based on your needs. You can simplify the data collection by using the best platform from Segment.
6. Sizmek
This is another popular marketing and advertising platform that is available on the market. This platform is going to use its Artificial Intelligence (AI) powered system. When you use this platform, you will be able to decide when you are going to spend your advertising budget by getting maximum ROI (return on investment). By using this platform, you will be able to understand when and where you can deploy the best advertisements on the Internet. You can also deploy complex multichannel marketing campaigns while tracking all results in real time.
