You can make the best beer in the world, but unless you’re able to get it into the hands of your thirsty customers, all that hard work will go to waste. Marketing your brewery effectively is essential for standing out in a competitive market and attracting a loyal customer base.
As a brewery owner, many things affect your success as a business: ingredients, marketing strategies, distribution deals, and more. However, without some basic marketing knowledge and skill, you won’t get very far no matter how good your product may be.
Learn the following seven tips to help you market your brewery and ensure success:
1. Build a mobile-friendly business website
Even though you’re a local business, you still need a website to market your brewery. A mobile-friendly website is going to increase the likelihood of getting traffic from search engines, which means more people finding your business and becoming customers.
2. Actively use your personalized business hashtags on social media
Hashtags are a great way to get featured on other accounts’ feeds. For example, if you’re hosting a local neighborhood event and want to drive people towards it, use hashtags such as #neighborhood or #community and tag the accounts of other businesses in your area that may be interested in joining you.
3. Host community events
Depending on what kind of brewery you have, there are plenty of events that you can host.
For example, if your brewery serves food, you can hold a beer pairing event where customers get to try the beers you serve with certain foods (like different kinds of cheese or chocolate).
This is an excellent way to market your brewery and allow customers to learn more about what it has to offer.
Melvin Brewing hosts community events and it has worked great for their brewery.
4. Ask customers to leave you reviews on popular review sites
When a customer has a great time at your brewery, they may be more inclined to write a positive review on Google or Yelp. This is an excellent way to get the word out about what your brewery is doing and how it’s impacting others. Also, ask employees if they would be willing to leave a review because having more reviews for your business helps to boost its credibility and ranking on popular review sites.
5. Build an email list
Collecting emails is always beneficial. Whether it’s through offering promotions and deals via email or by using newsletters to give customers updates about events and new beers, building an email list is a great way to stay in touch.
6. Work with local influencers
Get the word out about your brewery by working with local influencers, whether it’s a chef at a popular restaurant, a music band, or any other type of influencer that would appeal to your target market. Collaborating on exciting new products and sharing them with their fans is a great way to market your business.
7. Send out press releases
One of the best marketing strategies around is a good old-fashioned press release. To make a lasting impression, make sure you have an interesting story that would appeal to media outlets and allow them to get in touch with you easily by including contact information and links to more information.
Conclusion
Following these seven tips will help you market your brewery to ensure success. These tips include everything from building a website to working with influencers and sending out press releases, which can help you get the word out about what your business does and why it’s important.
