You may want to launch your own e-learning business. But it is not easy and can be quite confusing. To start this business, you need to have teaching skills and Target Audience. However, connecting both and developing a business surrounding it would require more than mere skills! Where should you start from?
6 steps to launch your eLearning Business in 2022
1. Get to know your audience:
This is the very step to undertake. You can expect 20% of interested audience to register for your elearning service. Develop an ‘avatar’, an amalgamation of six to eight key characteristics, needs and wants customers share. Do ask questions such as, their age, gender, location, what makes them struggle and what they desire to achieve with the learnt skills. Based on what you plan to teach and the niche, the answers are likely to differ. Do reach out to your current audience to know what they desire.
2. Identify core content:
Find out specific lessons desired the most by your audience. They can be termed to be core skills having major impact upon audience success. You can also know that your customers can be satisfied and share your business with others known. You do need to introduce shareable content management system. In case, for example, you may be developing an e-learning business meant for creative freelancers. Core lessons should be developed around negotiation, productivity and acquisition. The core elements are to hit the main needs, thus providing your customers with their desired results.
3. Select e-Learning platform:
Your marketing strategies should also involve where to develop your e-learning trade. There are a few ‘education’ platforms that permit hosting single courses. What you require for a successful venture is deriving a comprehensive solution. The experts recommend using video monetization platform. This is because video is an effective way to help people to learn remotely. Complex information can be conveyed quite easily.
4. Develop 1-3 Actionable Lessons:
This step requires creation of a few actionable lessons. Develop completable ‘module’ meant for every core content category prior to launching the business. It is necessary to select high value lessons to set the right tones for all future content. Also generate early progress or results for your customers. If your marketing strategies need to be implemented with low budget, then you can use your smartphone to create first videos. Just learn how to use the smartphone the right way to capture videos or ask someone known to assist you.
5. Establish prices:
Once the above steps are completed, the next one will involve setting up prices for your courses. Make sure to first research the web to find out what your competitors are doing and the prices charged by them. It is quite natural for an already established business to charge a good amount on their elearning courses. Since you are starting off new, you need to set low prices or offer huge discounts. Also, come up with solid content management system that will be attractive enough to compel customers to look your way. Check out the web and try to identify some tried & tested strategies to set prices for your online courses.
6. Market your business:
This is where many tend to go wrong. You just not bluntly your products to everyone you come across. First identify your Target Audience based on your course content. Having existing audience will be quite valuable. Find out existing marketing channels such as community forums, YouTube channel audiences, social media feeds, newsletter, etc. Use these areas to promote your new business. Also boost your new business over YouTube as it helps develop marketing funnel.
The fact is Covid-19 has completely changed how people seek education. This is undoubtedly the right time to consider launching your eLearning Business and earn huge profits.