The digital business card has been a crucial tool for running a business for many years now. Many business owners have always used them for a variety of purposes. Primarily, business cards are used to share relevant company information with the recipient. Business cards create a credible image of an enterprise and its owner. This applies to practicing professionals too.
For years, entrepreneurs, investors, and professionals have shared their contact information via printed or physical business cards. However due to the dawn of the internet, technological advancements, and the need to have an online presence, many have shifted to digital business cards. To catch up with the times and remain competitive, you should also follow suit and use a digital business card today.
What’s A Digital Business Card
In general, a business card is a small card with information about a company or an individual practicing a profession like medicine and others. These include the name, contact information, business logo, and so on. In simple terms, it’s a document you can use to share contact information with prospects or potential customers.
That said, a digital business card is an electronic or virtual business card. It replaces traditional or printed cards and allows company owners to share contact information over the Internet. You need to install a specific computer application to create digital business cards. Ensure you invest in the best software.
Why You Need A Digital Business Card
Now that you know what business cards are, indicated below are some of the reasons why you need a digital business card. Keep on reading to find out more.
1. To Share Contact Information Easily
Physical business cards are undeniably good for helping business owners and practicing professionals share their business information with their target audience. Yet with a digital business card, sharing contact information is made much easier and more efficient than ever.
You can use your recipients’ smartphones to add business and contact information to their address and contact book apps automatically. As such, your customers will always have your contact information with them.
With the right provider, you can make the sharing of information a whole lot faster by tapping into the power of Near Field Communication or NFC business cards. By using an NFC business card, sharing crucial company information can easily be done with just a single tap.
2. To Instantly Update Your Contact Information
Another reason you’d want to switch to digital business cards is to help you update your details quickly.
If you deal with printed cards, and you happen to change some of your details, for example, a business location or phone number, it means that any person with your old business cards will now have outdated information about your services or company. Preparing and distributing new cards with up-to-date business details is time-consuming and resource-intensive.
However, with digital business cards, you can instantly update your contact information. You only need to find the right application to make urgent changes from your laptop or smartphone.
3. To Save Money
Reducing costs to save money is a move favored by most businesses. With a reduction in costs, you can maximize your profits to build up sustainable business financial health. Therefore, you must find effective ways to keep your expenses at the lowest. And that’s where digital business cards come into play.
Sticking to traditional business cards adds to your business costs in various ways. To begin, you must purchase printing machines and maintain them, as well as buy paper, toner, and ink cartilage using physical business cards. As mentioned earlier, making any changes to the business card will prompt you to churn out more copies.
Besides, you may need to hire employees to help create those cards and distribute them to people. Such employees must be compensated for their work, which attracts extra costs to your operations. All of these could’ve been avoided by switching to digital business cards.
With digital business cards, you won’t have to invest in printing machines, paper, toner, and ink cartilage. It also eliminates the need to find employees to distribute them. You only need to install specific software to help create and share your digital business cards with users. As such, you’ll likely reduce costs and save lots of money in the long run.
4. To Help In Saving The Environment
Shifting to digital business cards helps save millions of trees annually. It’ll reduce the number of trees required to make paper-based business cards. That goes a long way in making the world a better place for humans and other living creatures.
Also, take note that some printed business cards are made of non-recyclable plastics. Incorrect disposal of them can harm the environment. If you’re environmentally conscious, you must switch to digital business cards.
5. To Easily Expand Your Connections
Using digital business cards is a great way to expand your business connections. During social events, people can easily exchange and swap places with each other. You can share them with a wide audience via professional networks and sites. Furthermore, you can add them to your company website and other online platforms. All these let you connect with more people to expand your connections to grow your company quickly.
6. Digital Business Card Engagement
One of the disadvantages of traditional business cards is the sender is almost unable to track them. Once you give them out, you won’t be able to evaluate the level of engagement and efficacy they have with your audiences.
For that reason, you may consider switching to modern digital business cards. They enable you to get insightful information about the number of people who viewed them, card engagement by location, and the total number of clients who reached you via your digital business cards. That goes a long way in enabling you to optimize your connections and networking efforts.
Takeaway
As you’ve seen above, there are many reasons for switching to digital business cards. Yet to fully take advantage of your digital business card, you must keep in mind the following: include a professional-looking picture or logo, make your job title stand out, use effective color schemes, and make your contact details clear.
To achieve that, you need to utilize the best digital business card creation software and templates. To top it all off, utilize other technologies such as NFC cards to make business card sharing much easier and more effective.
