The uncontrollable popularity of content marketing didn’t help much in leveraging it as a spectacular tool to construct a healthy business that continues to flourish due to poor understanding of its use and function. By now you have been through many wise channels all lecturing on the need to construct top-notch content, but as Andy Crestodina says,” It is not the best content that wins. It’s the best-promoted content that wins.”
Source: 6 Insanely Actionable Steps to Build a Content Marketing Strategy (& Execute in 2020)
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