As small business owners, we all want to see growth in our companies from year to year. The end of 2022 is a great time to reflect on what went well in our businesses and where we need to improve.
Ecommerce stores, as ever, have been on the up. But that doesn’t mean there isn’t always room for improvement. Here are a few tactics you can implement in the New Year to see growth in your online store in 2023.
Upgrade Your Delivery and Distribution
Reaching out and expanding is a surefire way to see growth in your business, and switching to omnichannel solutions makes things simple – allowing you to distribute products straight to customers, to retail stores or even to wholesalers if necessary.
Making sure to provide an easy, quick, and reliable delivery service to your customers and clients is a great way to build trust and loyalty in your audience and improve your sales and profit margin overall.
Level Up Your Website
When the crux of your business is based on your website, constantly upgrading it should be part of your annual plans. Upgrade your website in whichever ways you see fit in 2023.
You might want to improve the design or the useability and navigation for your audience. You might want to include new features or make your payment systems a little more intuitive and user-friendly.
Whatever it is that your website might be lacking, endeavour to do some renovating soon.
Get On Your Email Marketing Game
Often, business owners in 2022 assume that email marketing isn’t a worthwhile pursuit because of the rapid switch over to social media.
However, this couldn’t be further from the truth. Email marketing is still one of the biggest drivers of sales in the online space. If you aren’t already taking advantage of email marketing, 2023 is your year to start crafting newsletters and building a subscriber list. Entice subscriptions by offering some free content or hosting a competition.
Focus on Customer Service
High-level e-commerce customer service should be at the top of your priority list in the New Year. Most people shop online for the convenience factor, but nobody wants to lose that personal touch found in great customer service.
Make sure you’re providing only the best for your customers. Train your customer service team, make sure your helpline is functioning well, incorporate a chatbot, and make an effort to personalise the experience.
Simplify the Process
Finally, simplifying things is always a good idea when it comes to working with customers and clients. Make the experience of shopping at your online store a simple and pleasant one.
For example, offering online self-service can make things far quicker and easier for your customers when they have a query. Making the payment system quick and easy will help make sales simple and mindless. Organising your shopping menu into drop-down categories that are easy to navigate will make the shopping experience that much simpler and more enjoyable.