Business professionals always talk about the importance of customer service. The consumer experience determines if a lead turns into a sale, if a sale turns into a repeat customer and more.
However, creating a positive customer experience in today’s age means creating a positive digital experience. Nearly 88% of consumers research products and services online before becoming paying customers. If their research leads them to your website, the experience you provide will make or break the sale.
The question is how to improve the customer experience through your digital or online presence. Not sure where to begin? Keep reading for our customer service tips.
1. Optimize Your Website for Mobile Devices
One of the main attractions of shopping online is the convenience it offers. However, if your website isn’t optimized for mobile devices, your customers’ digital experience will be anything but convenient. Your pages will load slowly, the text and images won’t be sized properly, and your website will be difficult to navigate.
Make sure your site is mobile-friendly for devices like smartphones, tablets, and other mobiles. It may also be beneficial to create a DX app for your company, which can streamline the customer experience.
2. Make Sure Your Website is user-Friendly
A user-friendly website requires more than just mobile optimization. You need to make sure it’s visually appealing but not overstimulating. It also needs to load quickly on all platforms.
Finally, website visitors shouldn’t get lost on your website or having difficulty navigating it.
3. Stay Active and Engage on Social Media
One of the most important aspects of the customer experience strategy is communication. Communicate with consumers by using various social media platforms, like Facebook, Instagram, YouTube, and more.
These platforms provide the ultimate digital experiences for users. They can talk to friends, indulge in their interests, post their own content, and shop online.
However, to take advantage of social media marketing, you have to stay active on it. Post engaging content on your profile several times a week and encourage followers to like, comment, and share your posts. Just as importantly, engage back by responding to comments, messages, and more.
4. Provide Customers With Quality Blog Content
As noted above, digital customers like research. They want to know everything about a product or service before investing. Therefore, your blog needs to feed their desire to be informed.
Publish relevant and informative articles about your products or services. However, you also need to provide value, such as tutorials, tips, tricks, advice, and other content people want to see.
5. Let Customers Know You’re Thinking About Them With Email Marketing
Finally, perfect your customers’ digital experience by letting them know they’re on your mind. Create an automated email campaign that sends a few emails a week to email subscribers. These emails should contain valuable content, such as information, discount coupons, exclusive offers, etc.
You need to give email subscribers a reason to continuously open your emails.
Want to improve your customers’ digital experience?
If you’re looking to create the best customer digital experience, you need to focus on your target market. Make everything as simple and easy as possible for them. Just as importantly, provide them with quality content they want to see.
It may take a little time to perfect, but you can do it. And if you’re looking for more tips, check out some of our other articles before you go. Our blog has everything you need from business, marketing, technology, and more.
