Brilliant technology is one thing when it comes to the success of fintech companies; monetizing it is another. The fintech market is in a golden age, and everyone wants to take advantage of new advances. But people are uncomfortable with what they can’t understand, and when a product is explained using complicated jargon, it might look complex, even untrustworthy. Here, content marketing comes to businesses’ aid and sheds some light on how to unlock their potential.
Mind-bending creativity and accurate stats that convey a message in a staggering manner might come to mind when you’re struggling to determine how to master your fintech content marketing strategy. However, there’s more to compelling posts than that “wow” effect, as you’ll understand from the following five fundamental tips.
Appeal to your target audience
Your audience is interested in finance and technology and wants to learn more. Therefore, you need to meet its expectations and create content they can connect with and immerse themselves in, so they’ll stick around for more.
Gaining your target audience’s interest in a world of digital chaos requires personalization. Take your time determining who your customers are and what problems they try to solve before deciding on a topic idea. From there, you’ll tailor valuable content that speaks for your product and emphasises its unique value proposition, responding directly to the reader’s needs and preferences.
Track your investment return
Data-driven content marketing insights should be among your content marketing strategy’s most significant components. However, measuring ROI on content marketing is a long-term process, as it takes time to draw attention to the information released and may be more complex than many would believe, taking months.
Some investments are worth every penny, and some are worth one to two pennies. It would help if you didn’t persist in using unaffordable practices, ensured you offered worthwhile content, and measured the ROI of your fintech content marketing.
Know your distinct value offer
The unique value proposition (UVP) describes an offer’s potential, how it solves problems, and what distinguishes it from the competition. Understanding it intimately helps you identify hurdles in the fintech market and express how your financial technology can solve them.
Because it shows your offer’s core value, it enables you to pinpoint problems in the FinTech space that led to the creation of your solution. Knowing the issues you address allows you to target your specific FinTech audience more easily. Chase them, and you’ll find the demand.
Encourage financial literacy
Financial content like numbers and stats can be bone-dry when they’re not put in light and taken advantage of. After all, what’s more convincing than a well-researched survey from a reputable source?
And since fintech enthusiasts consume content to gain insights and knowledge, you must have a brainstorming strategy for educational fintech content, from beginner articles to in-depth content aimed at experts and professionals.
Content marketing, while still the king for how rewarding it is, can be quite time-consuming when there’s an infinite pool of options, strategies, and tools providing different benefits. There is demand for FinTech content, and since numbers and statistics surround it, one must follow some essential procedures to convey a message that makes sense to their target audience.