There are many different marketing mediums for your business to choose from. But which ones are the best? Click here to learn more.
Starting a business in the digital age is easier than ever before. There are fewer upfront costs, making it cheaper to start, and the potential global reach is more significant than ever before.
There are now more people with internet access than those who don’t. But that doesn’t mean it’s easy. If you want your business to succeed beyond the initial launch phase, you need to be strategic about how you market yourself.
The right marketing mediums will enable you to reach new audiences, drive sales and partnerships, expand your brand presence, attract new employees and sell products or services at a profit.
1. Print Advertising
Print is not dead. You’ll likely see print advertising used more in the future as it’s an effective way to reach millions of people.
The printed word has been one of the most effective marketing strategies throughout business history — and it’s not likely to change anytime soon. Print ads are easy to create and widely accessible, making them a smart choice for most businesses, and they can be targeted to specific audiences.
For example, if you want to target women aged 35 to 55, you can purchase a space in a magazine or newspaper that targets that specific demographic.
Print ads can be displayed in several ways. You can buy advertisement space in newspapers, magazines, online publications, and billboards.
2. Email Marketing
Email is one of the most powerful marketing tools available. It’s the most widely used digital marketing channel: 84% of consumers check their email daily, and nearly 70% open emails at least once daily.
That leaves plenty of room to promote your business, products, and services if you do it correctly. And while many people associate email marketing with spam, it’s a great way to establish a relationship with your customers.
You can use email to provide current or potential customers with valuable, informative content, like articles, tips, and special offers. You can also use email to keep in touch with your clientele, letting them know about new products or services and upcoming events.
3. Online Advertising
Traditional, offline advertising methods like radio, television, and print ads are not always practical. People can choose not to look at billboards and change the channel if an ad is getting in the way of their favorite program.
You can target specific audiences, and you can track how many people see your advertisement and how many actually click on your links, but online ad campaigns are often more affordable than print ads, and you can precisely target your audience.
4. Internet Marketing
With the popularity of the internet, people are spending more time online rather than in newspapers or magazines, so you should be there, too. You can do this in many ways, including publishing your own content on your website, such as blogs.
You can also purchase advertising space on websites that have high visitor numbers.
Apart from internet marketing is also leveraging videos for your business. If you need more information on Youtube marketing, check out this blog by The Hoth.
5. Social Media Marketing
Social media channels, such as Facebook, Instagram, Twitter, and Pinterest, are free, easy-to-use tools that can help you to reach a wide audience. You can use these sites to:
- Share special offers
- Ask for feedback
- Build a community of followers who want to learn more about your products and services
You can also partner with influencers to help you expand your reach and increase brand awareness.
Marketing Mediums: Types of Marketing Channels You Can Use
The best way to promote your small business is to choose a few marketing mediums that align with your business goals and then stick with them. Successful marketing is about developing a plan and executing it.
You can’t just implement a bunch of different strategies with the hope that one will succeed. You’re far more likely to succeed if you narrow down your strategy.
Want to know more about marketing platforms you can use? Don’t hesitate to check out the other valuable posts in this section.