Promoting a small business effectively can be a game-changer in achieving success and growth. With limited resources and budget, small businesses need to employ strategies that offer the highest return on investment. If you have an existing business or just launched one, you need to work hard to get more clients. It is necessary to come up with viable and functional marketing strategies that will provide the desired results. But creating a marketing plan, even a simple one, can be a tough task for many new/old entrepreneurs.
Undertaking some research on the web will allow you to develop an advertising strategy that will work like magic. The strategies devised should also be implemented at the earliest and properly. Only then will it help increase customer traffic to your business, be it a physical or online store. This in turn will result in an improvement in your sales and revenue figures.
Creating Promotional Strategies
To achieve success in your objectives, it is important to come up with a deadly marketing combination. Traditional marketing techniques should be combined with the latest, innovative tools. There are plenty of choices to choose from, ranging from electronic marketing solutions such as innovative tag barcodes, and print materials to branding.
1. Electronic Barcode Technology
Modern technology such as Microsoft Tag is presently being used as a common advertising strategy by small businesses. There is placed a 1” square of logo graphic on the poster, business card, or other printed material. The consumer is then provided with the option to read this Tag using the phone application. Performing this action allows information from your website along with other relevant materials to be accessed easily by your potential customer.
2. Marketing Materials and Print Advertising
With branding, collateral marketing materials go well with print advertising, a fact that cannot be denied or neglected. Consumers will be able to view your logo along with other identifying graphics easily. This allows them to recognize instantly that such Promotional Strategies are executed by your company. They can manage this even before going through the given words. Advertisements can be promoted through online sources, flyers, magazines, and newspapers. To further enhance your marketing, you can also resort to printing collateral materials such as newsletters, booklets, catalogs, and brochures. This type of printing is better managed by commercial printers and can offer you greater consistency, superior quality, and customization.
3. Branding
For small businesses, branding is considered to be among the most crucial Promotional Strategies to implement. You can make a promise to your customers through your brand message. Determine valid reasons why your targeted consumers should choose your services/products instead of your competitors. Perhaps, your advantage can be convenience, location, quality, or price. It can be just about anything that may compel consumers to look forward to favoring your products instead of competitors. It would be wise to use proprietary colors, taglines, logos, layouts, and typefaces. This way, your consumer can quickly and easily recognize your brand and keep it in mind. When trying to develop your brand, remember consistency is key to achieving your set objectives and goals.
4. Social Networking
Putting up a site will not be sufficient. Rather, your advertising strategy should also include leading social networking sites. Several sites like Quora, Facebook, Twitter, etc. can help introduce new products or describe existing ones. They can also be excellent places to announce sales, offers, deals, promotional coupons, etc. Perhaps your product may require a demonstration or you plan to provide your consumers with a tour of your manufacturing plant. Whatever it is, you can use sites like YouTube to make an effective approach by uploading videos of your business.
5. Direct Mail
This includes direct email and is the key to availing a successful strategy for all businesses, be it small or big. You can simply purchase mailing lists and compile the targeted potential customer list properly. Break it further into interests, geographic areas, or demographics such as income, gender, or age.
Following the above Promotional Strategies will help your small business to move in the right direction.
