Many B2B companies are doing their growth marketing wrong. That’s because developing a B2B growth marketing strategy is much more difficult than doing so for a B2C company.
When it comes to growing your business, you have two options: you can do it on your own or hire a professional B2B growth marketing agency. When you work with a B2B marketing agency, you know you have experienced professionals who understand your business and industry, and who will get the results you want quickly and efficiently.
However, if you believe you’ve got what it takes to boost your B2B business on your own, the following tips will be of great help.
Do Your Research
The foundation of any successful marketing campaign is research. Conducting detailed brand, market, and competitor research will help you in making more informed decisions. This will provide you with a solid foundation for your marketing efforts and give you useful starting points for gauging your success.
In addition, by conducting thorough research, you will get to know your customers better and provide them with better service. The market research also gives you information about how your operations and processes are performing, You’ll be able to identify the parts of your business that are operating most profitably and gain a better grasp of the services you should offer.
One of the most overlooked aspects of getting sales is not paying attention to the thousands of tenders that almost governments release every other month. If you have a procurement system in place, you will be able to understand how tenders work, how you need to apply, and other important details. This is a great way to add a new sales channel to your business. It will not only help you grow, but also get the company enlisted as one of the major suppliers for government-related bodies and departments.
Rely on Social Media
Research has shown that more than 60% of consumers utilize social media to explore potential service providers, making it a more popular information source than official referrals and recommendations. In addition, social media interactions account for 17% of referrals based on expertise.
And even when running a B2B business, social media helps you reach more potential clients, improve your brand’s reputation, expand your reach, and promote your products and services. You can use it to network, make connections with influential people and useful contacts, and use social listening to monitor your brand.
Try SEO
In order for your website to be successful, your target audience must be able to find it. Search engine optimization can help with it. Although SEO is a multifaceted discipline that is always changing, there are two main parts to it:
- Links pointing to your site can be obtained through external engagements or guest posts on other websites, for instance, as part of your off-site SEO efforts. These initiatives contribute to your site’s reputation as a recognized authority on your topic. Search engines will perceive your website as more credible as more authoritative and relevant websites link to it, resulting in higher rankings.
- Using targeted keyword phrases, on-site SEO conveys to your audience the information that is relevant to them. These keywords should highlight your skills and services to allow search engines to understand what your website is about. This, in turn, enables search engines to provide more relevant results, which means that people will be able to find your website when they conduct a search for information related to your area of expertise.
Invest in Paid Advertising
Your business can efficiently advertise on a variety of platforms, including search engine marketing (SEM), social media, as well as industry websites and publications. Advertising doesn’t simply market your services; it can also be a significant factor in encouraging content downloads, which increases your online visibility.
However, it’s crucial to use the kind of promotion that is most appropriate for your business and the services you offer. It should also be noted that each of these forms of advertising has numerous versions and their success will depend on your company’s budget, advertising objective, target audience, and industry specialization.
Consider Referral Marketing
Marketing through referrals isn’t just for B2C companies; B2B decision-makers also look to people they trust.
A B2B referral program is a marketing strategy that motivates satisfied consumers to advocate your brand through a systematic process to decision-makers at other companies. It doesn’t qualify as a referral program if your company merely casually emails or contacts clients to urge them to spread the word about your brand.
Instead, B2B referral programs use a streamlined recommendation page where customers can effortlessly recommend their colleagues to your company by entering their information. These solutions track the recommendations your clients make automatically, rewarding them anytime their advice results in a sale.
Final Thoughts
Now that you have the knowledge necessary to grow your business and increase your revenue, you can begin carrying out your B2B marketing strategy. It’s challenging to execute a B2B marketing strategy, but if you use the tips in this article to your advantage, you can set yourself up for success.
