Email marketing is a big benefit to businesses around the world. There are several service providers to choose from and a virtually unlimited number of techniques and strategies to learn and implement. However, to reap the benefits of email marketing, it’s essential to avoid common email marketing mistakes that can undermine your efforts and damage your brand’s reputation.
Despite all the options and crazy gizmos available, the key is to make sure your email gets read and to avoid some of the most common mistakes being made to help your email marketing results be the best it can be.
1. Spelling & Grammar
Represent your business via email marketing, doesn’t it just make sense to make sure you are using proper grammar and spelling? Your prospects are already in a hurry. Once you’ve captured their attention, don’t lose it over misspelled words and lousy grammar.
2. Overview of Message Preview
Most email programs show a message preview when someone is looking through their list of emails. It’s called the pre-header. A pre-header is a bit of text limited to about 100 characters and usually pulled from the first line of the email itself.
Paying attention to the beginning of your email marketing message can play a critical role in capturing the recipient’s interest. Get it right and you can nudge your reader to open and read through the remaining messages.
3. Overhyped Subject Lines
Unique headlines can be a bit of an art form. Sure, you want a catchy, exciting headline so it can get you more clicks, but if your subject line goes too far, your readers may be disappointed. If your email copy doesn’t deliver on the subject line, you run the risk of losing that reader altogether.
Overhyped subject lines can also get your message caught in many prevalent spam and junk filters.
Try to focus on creating a headline that implies something consistent with what is being offered in the body of the email.
4. Emails That Offer No Value
The most common mistake made by many businesses out there is simply sending email messages that do not offer any real value to the reader. If your reader feels like you are just trying to take their money, surely they are going to delete your message. But if they feel that you are trying to help them and provide them value, they’re much more likely to do business with you.
Try to create email marketing messages that focus on
- Sharing knowledge
- Usability of the product
- Service in the customer’s day-to-day life
- and a case study or testimonial that shows the value in a real-world situation. This is the best way to turn leads into customers.
5. Freebie Email Sender
You are supposedly sending professional emails. You should make sure your email looks like it came from a professional or business. I recommend that you get and use your web hosting account with your professional domain name. Using an address like a Yahoo or Gmail address may affect your email marketing deliverability and reputation.
Make sure your email marketing is making the impression you want in your business. Learn more about email marketing and how to build and run an online business…
