We believe that digital marketing strategy tools are essential to take advantage of the growing opportunities from digital marketing, yet many companies don’t have a digital marketing strategy. Today’s digital marketing strategy is a series of actions that are going to help you achieve your goals using online marketing. We Gather These Tools for Startups Who Struggle with Digital Marketing.
Below is a list of our favorite free digital marketing strategy tools for new business Startups.
1. Buffer
Social media is important. It’s really important. But for new business owners who are short on time and resources, tweeting just isn’t a priority.
With Buffer, you can schedule posts and interact with your audience across different accounts, plus get valuable analytics on how your social media campaigns are performing.
Why You Need It:
- Connect and streamline your Facebook, Twitter and LinkedIn accounts
- Create and schedule a day, week, or month’s worth of tweets, posts, and updates
- Track the performance of your social media campaigns and gain valuable insights
Alternatives: HootSuite, Sprout, TweetDeck
2. Zoho
Though the age of Rolodex has long passed, the need for a comprehensive, annotated database of customers and leads remains. In 2015, many businesses use Customer Relationship Management tools — CRM for short — to do just that.
Zoho is just one of the many CRM tools available online, but it comes with the added benefit of being free for up to ten users — forever.
Why You Need It:
- Store and manage customer data, contact info, sales progress, and social interactions
- Capture customer info on your site and automatically add them to your list of leads
- Automatically sort high-priority activities and leads to help organize your day
3. Pixlr Editor
Professional design software can cost thousands of dollars, but for many entrepreneurs, free online software can offer more than enough functionality to support their business.
Pixlr Editor provides free editing, cropping, and design tools for digital photos and imagery. Web-based and lightweight, it’s an easily accessible and cost-free way to make great-looking images.
Why You Need It:
- Crop, resize, color correct, and retouch images for your online store
- Enhance product photography by removing backgrounds and artifacts
- Create professional-looking logos, artwork and even product mockups
Alternatives: GIMP, Sumopaint, Canva, Designfeed.io
4. Mint
Small business owners need to-the-minute updates on their budgets and finances, so it’s important to have that data on the go.
After permitting Mint to view your financial data via your online banking account, the software will begin to learn your spending habits, categorize your expenditures, and even manage budgets for you.
Automated, it’s one of the easiest ways to keep track of spending and stay on top of your finances.
Why You Need It:
- Set a budget for any expenditure and get notified when you’re near your limit
- Keep an eye on incoming and outgoing funds via simple graphs and report
- Take advantage of a simple, all-in-one view of your incoming and outgoing funds
Alternatives: Shoeboxed, Quicken, YNAB (You Need a Budget), Wave
5. Evernote
For daily reminders and shopping lists, physical sticky notes are more than up to the task. But when it comes to your business, cloud-based software is a must.
Evernote calls itself “the workspace for your life’s work,” and for new business owners, it really can be.
The service allows users to keep track of notes, links, lists and photos, and acts as a shareable, cross-device hub of thoughts and ideas. If you’ve been struggling with organization, Evernote can help.
Why You Need It:
- Photograph and categorize inspiring or thought-provoking marketing ideas
- Clip and save interesting articles at home or on the go and organize your reading list
- Keep your ideas synced between mobile and desktop and refer to them anywhere
Alternatives: OneNote, Google Drive, Wunderlist
Article Written by Robert | Digital Marketing Consultant
