As more people embrace the effects of marijuana and CBD-based substances, there is a shift happening due to this growing business and how it impacts the traditional health industry. An industry that once looked at marijuana of all forms in a negative light is taking a turn. Below are the ways that marijuana is changing the health industry and the view of the plant overall.
1. Helping Mental Health
As marijuana is made legal in more states and CBD products are more available, there is a growing trend in the health industry to market these products toward mental health. In the last few decades, there has been recognition of mental health and the need to treat the symptoms of those individuals who suffer from different disorders. The marijuana business promotes products that encourage calmness, happiness, and relaxation.
Many mental health disorders offer many of the same symptoms, such as depression, anxiety, radical behavior, and constant nervousness. Marijuana products, before anything else, are known to help with these types of symptoms. Those who use these products for their mental health feel better and calmer and even improve their physical health by improving their appetite and having a regular sleep schedule.
2. Improving Pet Health
Humans aren’t the only ones seeing the positive effects of marijuana in their daily lives. Many businesses that target pet health have used some CBD strains in their products to improve anxiety, allergies, and overall health for domesticated cats and dogs. It’s believed the pet industry did reach $99 billion in 2020, and that number has only grown since. Being able to keep their pets healthy and live long lives is essential for these pet owners, and they are finding those benefits with marijuana-based products.
3. Embracing the Business
There has been a heavier push to legalize marijuana as more of the younger generation have started voting and getting involved with the push for new legislation. While most of the older adults do not find it to be something they necessarily agree with, they are also getting more interested and considering more of the products and serums, as opposed to smoking or engaging in edibles preferred by the younger.
The marijuana business is aware that the younger generation is their market. Many tend to target a younger audience; it is important to remember that other demographics also contribute substantially to the revenue once they see the benefits from the younger audience. Specifically: more than three-quarters of all revenue purchases come from those older than 34, as they have more money to spend than the younger ones.
4. Improving Trust in Traditional Medicine
The health industry has been facing a lot of distrust from citizens over the last decade. At first, not accepting products that have shown effects to be helpful is one reason why some citizens moved from traditional medicine and sought out other options like marijuana. Every year, nearly 100,000 Americans die from avoidable medical mistakes. By the health industry taking positive strides towards CBD and acknowledging the benefits that it has on the body, they are slowly gaining back the trust that was lost.
A big step for the health industry to build this trust was to allow the FDA to start regulating some CBD products in 2018. While the FDA has not regulated all products, there are strides being made. There are also discussions of food products being regulated in the near future, which can bring the marijuana business and the health industry together for the future.
It is clear that the marijuana business is here to stay, and it may not be too long before it is legalized in more places. This means that the health industry must continue to acknowledge its presence and the benefits it can have on others. This is especially true once the FDA starts promoting more regulations and pharmaceutical companies begin utilizing it in their new drugs.
