Most online entrepreneurs who are successful tend to rely on a sales funnel strategy to bring in more leads as well as make more sales. In fact, it’s hard to come across a well-known online marketer who isn’t using sales funnels.
You might have already known or seen this. However, what you might not know are some of the tips and tricks that the veterans have been using to not only attract more leads and make more sales but also save money in the process.
That’s what you’re going to discover in this article.
Little-Known Tips And Tricks For Sales Funnels
These tips are going to be ideal for beginners while also being able to help intermediate marketers as well. In fact, the first tip is going to be perfect for anyone who doesn’t have a way to build and create a sales funnel yet.
1. Don’t Break The Bank With Sales Funnels
This is a tip that not many marketers are aware of, which is one of the biggest reasons why it’s the first tip and trick. Anyway, it’s important that you shop around for the sales funnel software that you’d like to use. That’s only the first part of the tip, though.
Make sure that you look for any type of discount that you can get your hands on. A discount could be in the form of using a coupon code, paying annually, once every two years, or even getting a lifetime deal.
Most business-building software, like Groove Funnels, tends to come with a recurring subscription, so getting any type of discount or even a lifetime upgrade will save you more money than you can count in the future. Keep an eye out for free trials as well, just so you can make sure that you actually like the software that you’ll be spending money on.
Once you finally have a sales funnel builder to help you create your landing pages, then it’s time to roll up your sleeves and get to work. If you’re new, don’t worry; this tip will help you regardless of your experience.
2. Leverage What Sales Funnel Software Gives You
By now, you’re probably familiar with the fact that you get a lot more than just sales funnels when you get sales funnel software. In fact, many tools are now considered all-in-one builders, given the fact that they have everything that you need to build and grow your online business.
Let’s take a step back, though. Here is what you want to look for when you get started with sales funnel software.
- Share funnels.
- Done for your campaigns.
While it’s going to depend on the funnel builder, you can at least expect to have plenty of templates for you to use with your funnels. Templates are helpful because they help you get your landing pages and sales funnels finished at a much quicker pace.
Have you ever stared at a blank screen or blank piece of paper, wondering what to write? The same can happen when you go to create landing pages for your sales funnel using a blank canvas. Use templates instead.
Share funnels and done-for-you campaigns are another step up. If you have the luxury of using these, they will allow you to completely copy another person’s sales funnel with a few clicks of your mouse. At that point, you would only need to make a few adjustments, as opposed to completely building a sales funnel yourself.
Onto the next tip.
3. Your Marketing Message Should Match Your Headline
This is a very easy tip to implement, yet a lot of marketers are missing out on it. So what does this tip involve? Make sure that your advertising message matches up with the headline on the specific landing page that they are being sent to.
For example, if someone clicks on a Facebook ad that talks about getting a 70% option rate on your squeeze page, make sure that your landing page also focuses on that same big benefit. This is also referred to as congruence. If you are showing your audience ways to get more leads, then show them more ways to get leads, not how to create an online course.
Let’s look at one more tip.
4. Split-Test Your Most Important Landing Page
After identifying the main goal of your sales funnel, make sure that you split-test the most important page of that funnel. So if you are looking to generate leads, make sure that you split-test your lead generation page. And if you are looking to make sales, then make sure that you split-test the landing page that has your sales letter.
Another important tip when it comes to split-testing is that you should only change one variable at a time. Usually, this is going to be the headline. The reason why your headline is so important is that it’s what every visitor is going to see at the top of the page.
Your headline will ultimately decide if your visitors leave or stick around to see what you have to offer. So keep that in mind when it comes to split testing, especially when it comes to lead generation pages.
A few split-tests of your headline are all it takes to generate a significant amount of high-quality leads for your online business.
So remember these 4 tips and tricks when it comes to getting started using sales funnels and actually sending traffic to them. They will allow you to save more money, get your sales funnel completed quicker, and convert at a much higher rate.