Marketing is one of these functions a lot of companies like to keep in-house. Many assume that an in-house team will be better able to understand their culture, values, and vision. What they don’t understand is that there are firms out there that have done and seen it all; probably more than anyone you can hire. Connecting with your brand will be a breeze to an experienced team and you’ll be able to immediately leverage that experience. Let’s take a look at some of the reasons why more companies should consider outsourcing their marketing department.
Expertise
The biggest benefit of working with an outside marketing firm is the set of expertise they have. Chances are your marketing department will never be able to compete with a firm that only does marketing. You can also pick a team that has specific experience in your industry.
You have firms like the Merritt Group, for instance, that are experts in fields such as healthcare, government, and emerging technologies. You can find out more about them at merrittgrp.com. Working with a specialized team means that you won’t have to worry about recruiting people you know little to nothing about.
Not only that but while your team might be great at creating campaigns, they might be lacking in areas like project management or analytics. A marketing firm is more likely to have the expertise needed at every level to ensure the efficiency of campaigns both in terms of execution and ROI.
No HR Issues
Another great thing about working with an outside team is that you won’t have to deal with all the hassle that comes with having additional people on your payroll. There will be no need to think about benefits or paid leave, not having to work short-handed because one or multiple people didn’t show up, and not having to worry about people leaving out of the blue either.
Greater Scaling
Working with a major firm also allows you to scale more quickly and easily. It’s very easy to become overwhelmed once your business grows, and your small and limited marketing team may not be able to process all the changes.
A major marketing firm will allow you to scale immediately. Having to hire people and grow your department while you’re growing can be difficult and you might not have the structure needed to handle bigger projects. That’s something a major firm will have no trouble dealing with.
Reduced Overhead
Let’s be real, it’s almost impossible to have your marketing employees work to their full capacity. There will be some downtime when they need to get creative to justify their work, but they might not be adding value. Sometimes, you may need someone with a very specific skill set, but you won’t be using them enough to justify paying them full-time. This is where a firm can also come in handy.
As you can see, there are tons of reasons why outsourcing marketing is often a better idea. If you feel like your team is not working optimally or is stretched too thin, we strongly suggest that you consider the option.
