Influencers are at the forefront of every new trend, and they use social media to get the word out. Digital empires like Facebook, Instagram, Twitter, YouTube, and TikTok all have their respective influencers (some who cross platforms to promote their content) and dominate viewers’ feeds everywhere. The business of social media and influencer marketing is projected to be worth up to $15 billion by the year 2022. So, how can influencer marketing help your small business? Keep reading to find out how to get your brand out there and build a following.
1. People Feel Connected to Influencers
Part of an influencer’s job is to build a community among their followers. They often belong to a certain niche and promote products or concepts based around it. This improves their credibility.
Social media celebrities give honest reviews of products: good and bad. This candid approach builds trust, and followers come to trust their opinions as much as a family member or friend’s recommendation.
2. What’s the Best Form of Advertising?
Word of mouth. That’s exactly what this is. Since influencers have established themselves as reputable sources, merely mentioning a product they use or a brand they like will get new people searching for your small business.
3. Influencer Marketing Can Improve Your Site Ranking
Many influencers have blogs in connection with their social media accounts or regularly send followers to websites linked to their profiles. If you sell products or services online, you can generate a promo code specifically for influencers and their followers. Similarly, you can sponsor a giveaway on social media with your products/services.
When followers click on these links, it improves your site ranking and boosts your small business’s chance of being seen in a search.
4. You Don’t Need To Pay For Big Names
Before you try to pitch your small business to a social media star like Kylie Jenner, you should learn about the different types of influencers. Social media personalities create content that tailors to different audiences and attracts varying amounts of followers. Here are the differences between macro and micro-influencers.
Big names like Jenner and Huda Kattan are known as macro-influencers. The content they post reaches millions of fans and grabs the attention of many with (and even outside of) their fan group. Companies often rush into partnerships with macro-influencers because they are so well-known.
However, that is not the only effective social influencer marking strategy. Micro-influencers, people with small audiences but specific niches, can win an audience. These small-scale posters can interact with their followers on a reliable schedule, unlike the big names. It’s easier to build a relationship with a modest group of loyal followers.
Take a look at these enterprise tools to see how you can get started promoting your small business through an influencer marketing campaign.
Build Your Follow Now
We don’t have to tell you that running a small business is tough work. By using influencer marketing, you can attract more eyes and build loyal relationships with new customers. Never underestimate the power of word-of-mouth advertising.
If you’d like more tips for promoting your small business, check out the rest of our blog!
