Link building has grown to be one of the most effective ways to improve your website’s SEO. However, link building is such a vast field that it often becomes difficult for link builders and website owners to find a strategy that works for them.
Where globexoutreach.com can help you outline the best strategies specifically customized for your business, you need to do some research yourself, like link building and SEO in the future.
There are a lot of link-building tactics that do businesses more harm than good. So, it is best that you know what tactics to follow and which tactics you need to avoid to ensure success. In this article, I am going to highlight three do’s and don’ts of link building so that you have a clear idea regarding the best and the worst practices.
The Do’s
• Produce Relevant Content
The very first and most rewarding thing that you can do for your link building campaign is to try to find a way through which you can produce relevant and quality content regarding your website. The best way to go about this issue is to hire native English writers.
You can also get in touch with guest blogging agencies that provide these services to businesses. Once you have found someone of your liking, explain your business to them and make sure they stay in line with what you are trying to convey through your content marketing strategy.
• Find Relevant Links
On top of creating relevant and quality content, you need to make sure that you carry out a strategic link outreach campaign. You need to aggressively pursue the best publishing websites in your niche that have an already existing audience base that matches your customer base.
If you want the best links for your website, you need to find high-DA websites in your niche. The best linking opportunities always come from newspaper publications, educational websites, government websites, and reputable organizations. If you find a way to link to these websites, you can earn a lot of value for your business.
• Go for Quality Instead of Quantity
One of the most important things that you must realize is the fact that not all links are created equal. If you want to see the best results from your campaigns, you need to remember that success is not gained overnight. Link building is a slow process, and it requires some time to take effect.
Instead of using low-quality links in hopes of gaining success, you should always prioritize high-quality links. However, if you are working on a tight budget, you can include a few low-quality but highlighted relevant websites to your portfolio so that you don’t have to spend more money than you can.
The don’ts
• Stay Away from Spam Websites
As I mentioned before, sacrificing the quality of the backlink for the sake of quantity can backfire pretty quickly if you don’t know what you are getting yourself into. After Google’s Penguin update, spam is considered a huge red flag, and it could end up getting your website penalized.
The best way to make sure that you don’t include spam websites in your portfolio is to visit the website yourself and see if it meets your standards. You need to make sure that the website has quality content that your customers would love to go through.
• Never Buy Links
Buying links is considered to be the greatest sin in the world of link building. You might already know a few websites that buy their way to the top, but you have to remember that they will be penalized by search engines sooner or not.
If a website sells one link to you, chances are that it is also doing the same thing for other websites. The more links it sells, the faster it is going to get recognized by Google for creating spam, and then you are going to have to pay for using black-hat practices.
• Don’t Engage in Black Hat Practices
Last but not least, you need to remember that there is a risky way to do link building, and there is a safe way to do it. It falls upon you to decide whether you want to see your business at the top of search engines for a long time, or you want to achieve the top spot only to get your website banned from the internet.
There are a lot of link building techniques that pay huge dividends in the short term, but they are also illegal. If you are caught doing link building through a black-hat practice, Google and other search engines are going to de-index your website, and you are going to lose everything.
