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HomeResource10 Best A/B Testing Tools To Help Increase Your Business

10 Best A/B Testing Tools To Help Increase Your Business

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Optimal A/B Testing Software is a web-based tool that allows you to compare two versions of a page, including the same page with different content and design elements. This means you can see if one version converts better than another, which can help you improve conversions on your website overall.

Now more than ever, people are trying to establish themselves as experts in their field. And in order to do that, they need to know what other people think of them. They need to know that people trust what they have to say about a particular topic or product. That is where AB testing tools come into play.

AB testing tools are software applications that help you test your landing pages and determine how effective they are at converting users into buyers.

Today, we will take a look at 10 best A/B Testing Tools:

1. Optimizely

Optimizely best ab testing tool

Optimizely is an AB testing platform that allows you to test different versions of your website or application in order to find out which works best for users. You can use it to test everything from page layouts, copywriting and design elements to see what works best for your audience. It’s a great way to get feedback on how people interact with your site so that you can make changes as needed in order to improve conversion rates (and revenue).

2. Appsee

Appsee best ab testing tool

Appsee is an online analytics platform that helps you track user behavior on mobile apps by gathering data from multiple sources like Google Analytics, Mixpanel and Flurry Analytics among others. The tool offers a wide range of features that allow you to analyze user behavior across various devices including tablets, smartphones and other types of devices like cars.

3. Google Optimize

Google optimize best ab testing tool

Google Optimize is the best AB testing tool for small businesses. It’s free and easy to use, but it does require you to set up an account before you can start using it. The platform offers a variety of ways to test your landing pages, including split-testing and A/B testing, which can help you get the most out of your website and generate leads.

4. ClickFunnels

Clickfunnels best ab testing tool

ClickFunnels is another free tool that’s great for getting started with AB testing. You can use this software to build landing pages, squeeze pages, sales pages and more – all of which are fully customizable so that you can create a landing page that works best for your business. The software also allows you to track all of the traffic on those pages so that you can see what’s working best so that you can keep optimizing them over time.

5. Hotjar

Hotjar best ab testing tool

Hotjar is one of the best AB testing tools that helps you track the user experience on your website, allowing you to understand what your visitors are doing on it and how they feel about it. It offers a simple drag and drop interface that makes it easy for you to create custom forms and surveys for your visitors.

The tool allows you to record videos of your visitors using their mouse and keyboard as well as recording audio. You can then use the recordings for testing purposes. The tool also allows you to create surveys in order to get feedback from your users about their experience with your website, which will help you improve it further.

6. Unbounce

Unbounce best ab testing tool

Unbounce is among the A/B Testing Tools you can try. It allows you to test different versions of your website in real time and see how each version performs against one another. You can also track all of your site’s conversion rate metrics with this tool, which makes it easier than ever before to figure out what’s working and what is not.

7. Google Analytics

Google analytics best ab testing tool

Google Analytics is a free web analytics tool that helps you analyze website traffic and find out about how people interact with your site. You can also use it for tracking visitors in-app, which is an awesome feature if you’re using an app-based platform like Facebook or Instagram.

8. Clicky

Clicky best ab testing tool

Clicky is a useful tool that allows users to track clicks on their website or application, as well as record videos of users clicking on different links and buttons within their browser window or mobile app. It comes with a built-in test tool that allows you to test different versions of your site to see which one performs best for your target audience.

9. Kissmetrics

Kissmetrics best ab testing tool

Kissmetrics is a powerful AB testing tool that allows you to test your site’s design and layout. The tool allows you to perform A/B tests on any page, landing page or specific element of your website. It also has a social media integrations to ensure that your content is shared with the right audience.

10. Crazy Egg

Crazy egg best ab testing tool

Crazy Egg is another useful AB testing tool that you can use for your website or business’s analytics needs. The app has multiple features such as heatmap tracking and split testing so that you can optimize your website’s design and functionality from within the app itself.


Once you run your first A/B test, you’ll immediately understand how much the conversion of your site could increase. Remember that for every 1% increase in conversions, you’re likely to make 3%-5% more money overall. So think about it. Using a good AB testing tool for a year will likely make you at least 10% more money. It’s hard to see where else you’d get that kind of return on your investment. With A/B Testing Tools, you can increase your conversion rate optimization a great deal.

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