10 Steps to Use YouTube for Small Business in 2022
1. Educate Customers
YouTube has become prominent among businesses. This social media platform has content in a wide range. Businesses benefit their customers with their expertise and take it to another level. YouTube channel features videos in a series providing information to customers and promoting brand awareness through education.
2. Post Content Continuously
Posting regular content is a focus on revenue generation. You may dedicate time to post content and video once per week at least. Small businesses may use YouTube as it does not need a large budget. Use any smartphone and create videos of high quality and develop brand awareness. Give professional titles and good text in simple language. Ensure consistency of videos.
3. Grow your Business with CTA
YouTube methods are to stimulate growth in business and the business model is complete with call-to-action (CTA). Ensure what you want your viewers or customers to do through the CTA. Give them the option of liking, sharing, and subscribing as the CTA.
4. Keywords in the Topic
SEO is important even on YouTube. Without a keyword in video titles, tags or descriptions will appear as buzzwords. You can grow your business and generate traffic only with proper SEO. A phrase or a single keyword is essential to promote the video and the text element.
5. YouTube Thumbnail
Thumbnails pose a bigger impact while watching videos on YouTube. Placing them prominently helps catch the customer’s attention. A thumbnail generates a high click rate if:
- You use bold and big fonts next to the small Thumbnails.
- Include in the thumbnail photo someone’s head as a close-up.
- Thumbnails with contrasting colors to be more noticeable.
6. Engage the Audience
A video posting once in a while is a wasted opportunity. There is a need to interact with customers as YouTube is a social media platform. The calls-to-action are about communicating and giving customer service. It also includes comments and generates more buzz.
7. Building Brand
Branding a channel means matching the feel and look of the branding on the blog and the website. It should help identify the content. Your potential customers can reach you easily if the content is amazing. Grow your brand and business through YouTube. Add customized playlists in the channel as a featured channel trailer. Keep a professional layout that matches your brand and is engaging.
8. Create New Content using Old Content
Businesses need to come up with new content ideas. There should be new videos on YouTube. It does not mean using the same old videos. You can use old podcasts, webinars, or case studies, but convert them with additions into new content. Create interesting supporting content for the old webinar or make the webinar a business model video tutorial. It should be engaging. Convert blog contents into a new video script.
9. Internal and External Promotion
The social media platform beauty is the cross-promotion among the platforms. It is easy to grow through these promotions. The promotion is done aiming to expand beyond a link. Draw your audience to your channel through YouTube by placing upcoming videos. Grow your business using the social media aspect. Businesses use YouTube ads to promote products and maximize efficacy.
10. Adding Face to the Brand
The goal of small businesses is to create personalization through brand awareness. The aim to develop a personalized touch is through content facilitating to connect with the audience. Tell them your community outreach, upcoming projects, and goals. They should see more businesses coming. Reaching the audience with a still photo and background audio also does the trick. This trick is acceptable for camera-shy company owners. Use testimonial customer videos, it helps add a face to your brand.
