The best results from content marketing come from having a clear strategy and plan. Posting relevant and interesting material will increase traffic to your website and increase revenue. However, you could be wasting your money and effort if you haven’t given your plan sufficient thought. Therefore, you need to do some research and come up with a plan before you even consider uploading material. The following step-by-step instructions will assist you in creating a content marketing strategy and plan.
Source: 10 Steps to Plan and Develop an Effective Content Marketing Strategy