When a consumer purchases your product, one of the first things they check is your onboarding email before completing the transaction (or giving up on trying to use your service or product).
After making a purchase or joining up for a service, an onboarding email serves as the first point of contact. Make sure the consumer stays with you over the long run and continues to use your product with your onboarding email. Remember, a consumer will quit their digital onboarding app in just a few minutes. Additionally, it may take up to about 100 days to onboard a corporate client, so your email must pass muster.
Why are welcome emails crucial?
It takes time to turn visitors into consumers. Both compelling content and a well-designed sign-up form are required. You may then nurture subscribers till they convert.
You don’t want your efforts to be in vain due to a subpar onboarding procedure. You’ll need to offer more value if you want to keep first-time clients.
You must demonstrate the value of your company to their money and time. You may exceed their expectations by using an efficient email onboarding procedure.
Customers engage with onboarding emails at some of the greatest rates. Campaign Monitor, for instance, discovered that welcome emails have a 42% higher read rate than the typical email.
Onboarding email examples
In this article, we’ll give you some samples of successful onboarding emails from various businesses that you can use to speed up customer retention and improve customer satisfaction.
Here are 10 effective onboarding email examples to help you attract and engage new clients:
1. Welcome Email
Subject: Welcome to [Your Company]!
This email should greet the client warmly, express your excitement, and provide a brief introduction to your company and its values.
2. Getting Started Guide
Subject: Your Journey Begins Here!
Send a comprehensive guide or video that helps clients navigate your platform or product effectively.
3. Personalized Onboarding Plan
Subject: Your Customized Onboarding Plan
Share a tailored plan outlining what the client can expect in the first days or weeks, including milestones and goals.
4. User Account Setup
Subject: Setting Up Your Account
Provide clear instructions on how to set up their user account, including profile creation and password management.
5. Product Tour
Subject: Take a Tour of [Product/Service Name]
Offer a guided tour of your product or service, highlighting key features and benefits.
6. FAQ and Support Resources
Subject: Quick Answers to Common Questions
Share a list of frequently asked questions and links to your support resources, such as a knowledge base or customer support portal.
7. Customer Success Stories
Subject: Real Success Stories from Our Clients
Share case studies or testimonials that demonstrate how your product or service has helped other clients achieve their goals.
8. Exclusive Offers or Discounts
Subject: Special Offer Inside – Exclusive for New Clients
Provide new clients with a limited-time offer or discount to incentivize them to take action.
9. Product Updates and Tips
Subject: Stay Informed – Product Updates and Tips
Keep clients engaged by sharing regular updates, tips, and tricks to help them make the most of your product or service.
10. Feedback and Next Steps
Subject: We Value Your Input
Encourage clients to provide feedback on their onboarding experience and outline the next steps in their journey with your company.
Remember to customize these email templates to reflect user identity and to align with your brand voice and client needs. Additionally, segment your email list and use marketing automation to send the right emails at the right time to maximize client engagement and conversion.
